Packaging Design for Japanese Dietary Supplements 'Arum'

Crafting the Art of Branding. The "Arum" project commenced with a challenge – designing packaging for 15 different Stock Keeping Units (SKUs), each requiring a unique touch while maintaining a cohesive brand identity. To establish recognizability, a common pattern was conceived, a visual motif that would grace every package, subtly echoing Japanese aesthetics. The objective was to infuse the packaging with a Japanese essence without overwhelming subtlety.