The Art of Korean Laundry Detergent Packaging

Korean Landscapes & Clothes Iconography: Our Herb Story's packaging design as a case study in effective branding.

In the realm of laundry detergents, the challenge of standing out on the shelf is as much a matter of visual appeal as it is of cleaning efficacy. 'Our Herb Story,' a Korean laundry powder brand, has embraced this challenge by developing two innovative packaging concepts that not only captivate the eyes but also communicate the product's essence without a language barrier.