Client: Our Herb Story 🇰🇷 | Project: Brand Identity & Packaging 🌿
Korean Landscapes & Clothes Iconography: Our Herb Story's packaging design as a case study in effective branding.
In the realm of laundry detergents, the challenge of standing out on the shelf is as much a matter of visual appeal as it is of cleaning efficacy. 'Our Herb Story,' a Korean laundry powder brand, has embraced this challenge by developing two innovative packaging concepts that not only captivate the eyes but also communicate the product's essence without a language barrier.
Standing Out With Packaging Design for the US Market
A successful packaging design for the US market requires more than just visual appeal—it must ensure clarity and accessibility. By choosing a bold color palette with purple and green, we've ensured the packaging design for the US market not only captures attention but also differentiates the product from competitors on crowded shelves.
Furthermore, this packaging concept quickly communicates the product's purpose and benefits, making it easier for non-Korean-speaking users to understand at a glance. Through strategic visual storytelling, the packaging design fosters trust and draws consumers in, strengthening the brand’s presence in new markets.
