Professional Advertising Photography in NYC That Sells
- Diane Mi
- Nov 18, 2025
- 6 min read
Over 80% of online customers decide whether to reach out or purchase based on the advertising photography they see on their screens.
How do you increase your chances—and customer conversions?
Hands-on advertising photography services include selecting top-level photographers and stylists, casting, location scouting, creative direction, set construction, shooting, and editing.
What Is Advertising Photography, and Which Types Do We Work With?
Fashion
Photographers and stylists create fresh, head-turning fashion advertising photography that stands out across catalogs, news outlets, key visuals, or social feeds.
For apparel, lingerie, perfume, and jewellery brands, we select pro talent from TV, theater, and film. An advertising photography agency handles all the details, so you don’t have to. To help your brand nail a 33% higher conversion rate, we only work with the top fashion photographers.
Visually daring fashion advertising photography wins the hearts of audiences—lookbooks and marketplaces included.
Food
Irresistible food advertising photography turns a menu into a work of visual art, making it 40% more enticing on social networks.
To deliver top-notch food advertising photography, we collaborate with specialized stylists who create incredible tabletop compositions. Appetizing, refined product advertising photography will draw in customers.
Advertising Photography of Household Appliances
E-commerce product photography in NYC is particularly popular since it moves inventory.
When Bosch needed 150 ovens shot, we designed a custom warehouse set and lighting, which resulted in standout creative advertising photography. Need extra real-life appeal? We can bring in residential kitchens.
Product Advertising Photography for Consumer Goods: Cosmetics, FMCG & DIY
Both outdoor and online ads require strategic design, art curation, and careful retouching to attract consumers to buy them. Moreover, 22% of returns happen because buyers say the product “looked different in the pictures,” while sharp, detailed product photos reduce customer returns.
Our product advertising photography in NYC captures every feature, texture, size, shade, and detail. To stand out in catalogs, brochures, and banners, this is exactly what you need!
Commercial Photography
The best advertising photography, whatever its type, increases customer confidence in the brand. However, what exactly is commercial photography?
It refers to shooting real estate, construction & industrial sites, cars, manufacturing, and corporate activities. We shoot restaurant, hotel, and resort interiors to show the charming atmosphere of these venues. Photographers use pro equipment, such as softboxes or reflectors.
At company parties or staged setups, we go documentary-style.
AI & Next-Gen Visuals
We’re not just about cameras. We also craft bold, on-trend, viral photos with AI artists and ML models.
Does your brand need attention online or out-of-home? Advertising photography delivers it—fast.
Advertising Photography Examples
ZARINA’s Campaign Visuals for the Season
Our advertising photography agency shot the summer “Love. Spring. ZARINA” campaign all in a single day.
The set was made from sustainable and eco-friendly materials, adopting a no-waste approach.
Such professional advertising photography helped the brand expand its customer base.
Bosch Household Appliances
Shooting over 100 built-in oven models sounds like a test, but our team brought energy and organization to the set.
How We Price Advertising Photography in NYC
In addition to model selection, set or interior preparation, lighting setup, makeup, and product packaging development, we assist with other aspects of advertising photography.
So, the cost includes:
photographer’s fee
models’ and actors’ fees
usage fees
location and studio rental
equipment rental
set construction (if necessary) and the creative team’s fees
production costs: producers’, logistics, and management fees
retouching and editing
crafting the key visual
Advertising photography is all about captivating your audience.
Would you like to order product advertising photography in NYC with children, pets, or rare types of models?
Leave a request, and we will contact you shortly to schedule your commercial or product photography in NYC.
Frequently Asked Questions
How do you run projects?
We start with a brief—yours or one we create together. We clarify the goals, agree on the plan, and consider your wishes. We will discuss the details to ensure the final photos meet your expectations.
After the brief is approved, we provide a detailed estimate with all costs. Once you approve the budget, we sign the contract and get to work.
Developing a creative concept involves brainstorming and validation. Once the concept is locked, we shoot.
Having edited the images thoroughly, we deliver them.
The final stage is creating the main graphic identity element, or the key visual.
We will keep you informed throughout the process.
Who covers the costs of celebrity talent?
When commercial and advertising photography involves a guest celebrity such as a movie star, influencer, or famous musician, you’d typically sign a direct contract with the celebrity. This arrangement helps manage and optimize costs by clarifying payment terms and rights upfront.
If you need a one-time ambassador for a seasonal campaign, we can handle the casting, hiring, and contract negotiations and include these fees in your overall quote.
How do copyright transfer and usage rights work?
In commercial photography, usage rights licensing is the standard practice rather than full copyright transfer. The photographer generally retains copyright ownership and grants you a license tailored to specific uses.
Licensing fees depend on factors such as the number of media platforms, geographic regions, campaign duration, and usage channels (digital, print, and outdoor ads).
Limiting rights to certain territories, time frames, or media can reduce costs.
Unlimited global usage or permanent copyright transfer is significantly more expensive, as photographers and models rely on these rights as their income.
Media personalities and celebrities often impose stricter limitations, which affect pricing accordingly.
To optimize your shoot’s budget, we specify usage limits, such as:
Territory: United States only
Duration: One year
Media: Outdoor ads (shopping centers, airports), websites, banners, and printed catalogs
Such restrictions help keep licensing fees reasonable.
Royalty-free licenses are uncommon in advertising photography, especially involving celebrities, because usage rights are their source of livelihood.
Why do I need professional advertising photography?
👍 Want to order a photo shoot to increase conversions? Easy! Photos will enhance your image and strengthen your audience.
👍 They are also versatile materials and can be edited into videos for stationary screens in high-traffic areas, TV, or video platforms.
👍 Commercial photography involving children, animals, special effects, car stunts, and pyrotechnics requires specific directing and camera skills. Stunt performers work better when given specific, clear tasks.
👍 ASOS increased its conversion rate from 1.33% to 2.48% after introducing 360-degree photos. We can increase your conversion rates, too. All you need to do is order commercial or product photography in NYC.
May I publish portraits on foreign platforms?
If your usage rights indicate the countries of distribution, you may publish portraits of models or celebrities in foreign online stores, media platforms, and other means of disseminating information, according to the contract.
Why is retouching necessary for clothes and jewellery advertising photography?
Buyers trust polished, relatable shots. Our editors work on each photo, adjust the colors, and take care of the entire batch to deliver a consistent visual style, ensuring a flawless look on any medium.
Enhanced by the retouching skills of experienced editors, the photos emphasize the brand’s unique character. Colors, the texture of the clothing, and even the model's skin tone allow the buyer to identify with the person in the frame and make a confident purchase decision.
What is commercial photography, and how does it differ from corporate?
Commercial photography promotes or markets products, services, or brands.
Corporate photos, on the other hand, capture a company’s internal and external culture. Bold and creative photos on the website convey the team's spirit. They reflect corporate values, inclusivity, positioning, and goals.
Bright, high-quality photos of both types increase engagement on social networks and boost website traffic and community subscribers. The IT sector, real estate, restaurants, medical clinics, educational centers, manufacturers, and car dealerships—all reap a benefit.
What product advertising photography in NYC do you offer?
In-studio product advertising photography of goods, DIY items, and art objects.
Perfume advertising photography on location.
Editorial and lifestyle photos showcasing goods in real-life settings.
Creative still life advertising photography.
Macro photos of cosmetics, watches, and jewelry.
Why choose VILKA?
We are an advertising photography agency with a database of reliable photographers. We offer comprehensive advertising photography services and on-demand video editing. On the contrary, freelancing photographers rarely take on projects requiring location scouting or are commissioned through tender or bid processes.
To help you achieve your business goals, we analyze your competitors and create images that get results. Get your next campaign rolling artfully with advertising photography services by VILKA!
