With AI flooding social platforms, audiences have started to ignore similar production commercials. Seeing 1,000 to 2,000 ads daily, we no longer want or even can retain attention for too long. It resets every few hours, according to multiple studies. Meanwhile, modern campaigns often run 50–500 creative variations per month. Maintaining authenticity amid AI generics and adapting to 73% AI shopping adoption is a steep hill for commercial production companies to climb.

Time to turn on your FOMO: Videos increase purchase intention by 77.7%. Researchers from Chongqing University proved this with 332 respondents, of whom 63.6% were over 20 years old. Meaning: When created by a virtuoso social media video production company, your reels can reach all buyer profiles.