Time to turn on your FOMO: Videos increase purchase intention by 77.7%. Researchers from Chongqing University proved this with 332 respondents, of whom 63.6% were over 20 years old. Meaning: When created by a virtuoso social media video production company, your reels can reach all buyer profiles.

Virality isn’t magic. Behind “wow triggers,” there is hard neurodata. Marketing video production is no longer an art, either. It’s a science.