FOOD & TABLETOP VIDEO PRODUCTION BY APPLE PIE
Cinematic Tabletop With a Point of View
We like food to look like food. Real ingredients, real texture, real steam, real pours, real mess. We build every shot by hand, light it properly, and wait for that exact second when it looks almost too good to eat. That’s the whole point.
AI
Film
VFX
One lead producer accountable from estimate to delivery. No account managers, no bloat
Commercial
TVC / OLV. Director bidding, line-item budgets, shoot + post
Brand & Internal
Employer brand, leadership films, retainer-friendly cadence
Product & Tabletop
Packshots, beauty/product craft, VFX-ready pipeline
Introducing Mighty Grappy. This character was developed as part of the advertising campaign to launch the new Bosch Vitafresh refrigerator.
FEATURED
Work
COMMERCIAL: Director bidding, treatments, shoot + post.
BRAND & INTERNAL: HR, brand films, retainer-friendly cadence.
PRODUCT & TABLETOP: Packshots, beauty/product craft, Motion Control
Bold Creative Boutique
We are a small but bold boutique creative video agency and video production company.
Exclusive Project Focus
We work with no more than two clients at a time, dedicating ourselves fully to their needs.
Delight Guaranteed
If we take on a project, we will do everything possible to ensure a high-quality video production service and make you squeal with delight.
REAL FOOD. NO BULLSHIT
Gene and Alice are a NYC-based director/DP duo working together as Apple Pie. Their thing is cinematic tabletop with a smart, design-led approach to food, beauty and product work. Strong visual taste, precise camera work, and a less obvious take on classic food cinematography.