Time to turn on your FOMO: Videos increase purchase intention by 77.7%. Researchers from Chongqing University proved this with 332 respondents, of whom 63.6% were over 20 years old. Meaning: When created by a virtuoso social media video production company, your reels can reach all buyer profiles.

For both B2B and B2C brands, the best-performing content format in 2025 has been short-form video. However, when it comes to social media channels for B2B brands, LinkedIn is the most used platform, with marketers primarily investing in this platform. So, how do we merge B2B video production and social selling?