B2B Video Production to Cut through Marketing Noise: B2B Video Tactics for 2026
- Diane Mi
- Nov 11
- 5 min read
B2B video production in 2026 has reached a peak in marketing adoption and impact, driving faster revenue growth and better client engagement.
Today, decision makers are digital natives who prefer authentic, video-rich content.
Almost 90% of marketers say that video is the most effective tool to increase brand awareness.
For both B2B and B2C brands, the best-performing content format in 2025 has been short-form video. However, when it comes to social media channels for B2B brands, LinkedIn is the most used platform, with marketers primarily investing in this platform. So, how do we merge B2B video production and social selling?
What is B2B Video Production?
Among the top five B2B marketing strategies, HubSpot’s The State of Marketing report highlights two that clearly distinguish B2B from B2C:
Creating content that reflects your brand’s values
Personality-led content, creators, and authentic engagement
B2B video production services do exactly this. Prospects and stakeholders alike trust only those brands that post well-produced videos.
To build this trust and enhance brand credibility & client loyalty, B2B video production focuses on quality footage, audio recording, and final cut.
A B2B video production firm typically specializes in specific areas. Some deliver AI-generated content, while others film, edit, and produce B2B videos remotely. You can also order B2B video production for factories or local businesses in and around New York State.
Why You Need Visually Engaging B2B Video Marketing in 2026
A B2B video marketing strategy that lacks visual appeal is destined to fail.
First, it’s due to B2B’s longer sales cycle. Since your B2B video content marketing has to justify purchases at an organizational level, videos need to focus on education, brand positioning, and lead nurturing. Besides having an authentic and personality-driven TOV, B2B videos should be clear in messaging, and, for that matter, you need expert-led B2B video production.
Second, there’s a growing trend of prioritizing relationships over transactions. Slow, steady audience-building and high-quality content campaigns have higher ROI.
Third, while B2C videos are often more dynamic, fun, and emotional, B2B video best practices emphasize authoritative messaging to support business decision-making. Low resolution, lousy cuts, or bad focus are huge turn-offs in this setting.
B2B Video: Best Practices to Adopt
1. Short-form, mobile-first videos under 60 seconds, especially on LinkedIn and YouTube Shorts, target Millennial and Gen Z audiences, since these generations are now decision makers in the workplace.
2. Using AI-powered tools for voiceovers is okay. They cut B2B video production costs and can sound as natural as a professional voiceover talent. At VILKA Agency, we use ElevenLabs if our client doesn’t want to invest in a voiceover artist recording.
3. Showing what your brand’s representatives do (personality-driven content), sharing their insights, and allowing their opinions to circulate online helps capture client attention and evoke emotions. This works as a digital touchpoint for awareness.
4. Educational, explainer, and brand videos—this is what B2B marketers need to post—not commercials or product demos.
5. Sustainable, distributed B2B video production models with remote shooting and cloud collaboration reduce carbon footprint and align with ESG goals.
Best B2B Video Examples
Texas Internal Pipe Coating LLC (TIPC) needed B2B video production for factories in a traditional horizontal format.
Average B2B video examples don’t employ storytelling. But some great ones do:
In all of the above B2B video examples, plots don’t develop. In this video for Coca-Cola, we spiced it up with tension and drama:
B2B Video Production Service: Touch Base with Prospects Online
To facilitate complex buying decisions in professional settings, including on LinkedIn, B2B video production centers on delivering content that is:
credible
informative
strategic
B2B video services providing these three features are based on the full-cycle model. It means that you order a B2B video marketing campaign or a series of well-produced videos, which share the same TOV, motion design, brand values, and, most importantly, goal. They target the same audience, speak its language, and use visuals that resonate with it, according to data and insights previously obtained.
At VILKA Agency, we offer full-cycle B2B video production services too. We start by analyzing your needs and brief, studying your competitors or references, and suggesting creative concepts, scripts, or visual solutions that will work with your audience, be it Gen Z or Millennials.
As a professional B2B video production firm, we then proceed to filming. We support both on-location and remote filming. Finally, we edit and deliver the video series or project.
B2B video production for factories, healthcare institutions, pharmaceutical companies, and manufacturers requires scheduled entry permissions for the crew. In our experience, a tour around facilities always yields shots and scenes with strong viral potential on social media.
How to Choose a B2B Video Production Service Firm
1. Check their website for B2B video examples specifically. OLV commercials and YouTube vlogs are fine, but they don’t share the same business vocabulary, motion design styles, editing, and color grading with B2B videos.
2. Consider hiring a B2B video production firm or agency that has adopted the B2B video best practices we described earlier.
3. Some companies offer partial B2B video services. They can either write scripts or edit your campaign but may avoid on-site filming or driving to your facilities in the Bronx, Staten Island, or Queens. To ensure comprehensive and cohesive B2B video content marketing, we advise hiring full-cycle productions only: from idea to the final cut.
4. During a call or in-person meeting, check if the vendor understands your B2B video marketing strategy or its vision. Without a complete mutual understanding, you can’t entrust the success of the planned campaign to the B2B video production firm, however qualified or recommended it may be.
5. Among the best B2B video production companies, opt for those with experience in your industry or a closely related field.
If you have been checking portfolios of various NYC-based B2B video production companies but still can’t decide which side to take, we advise reaching out to each of them to test the waters.
Contact us, and we’ll provide you with an overview of competitors and a broken-down the creative concept, which can be transformed into bite-sized, 60-second B2B videos for LinkedIn or other media.
