Over 90% of companies use marketing videos for business growth. Over 90% of marketers see positive ROI. Explainer videos top usage at 91%. Videos for businesses go beyond marketing.

A video production company isn’t a once-size-fits-all solution. They differ in service models, legal structures, and geographic options.

As streaming penetration exceeds 90%, U.S. consumers subscribe to an average of 5 streaming services per OTT household. This means that virtually all 135M American households have broadband, smart TV, or mobile access to advertising agency video content. In this landscape, advertising videography, storytelling, and editing have huge efficiency gains.

In 2026, only one out of five promotional videos is watched all the way through. The rest fade into background noise within just 10 seconds. Why do some company videos—like those from Coca-Cola, P&G, or Nike—become part of the cultural fabric while the other 80% are overlooked by viewers?

Video is the backbone of how we interact with consumers in a crowded feed. Almost 80% of consumers expect increased video production for small businesses in 2026. But how do you get started with videography for small businesses?

For both B2B and B2C brands, the best-performing content format in 2026 has been short-form video. However, when it comes to social media channels for B2B brands, LinkedIn is the most used platform, with marketers primarily investing in this platform. So, how do we merge B2B video production and social selling?