Video is the backbone of how we interact with consumers in a crowded feed. Almost 80% of consumers expect increased video production for small businesses in 2026. But how do you get started with videography for small businesses?

Over 90% of companies use marketing videos for business growth. Over 90% of marketers see positive ROI. Explainer videos top usage at 91%. Videos for businesses go beyond marketing.

For both B2B and B2C brands, the best-performing content format in 2025 has been short-form video. However, when it comes to social media channels for B2B brands, LinkedIn is the most used platform, with marketers primarily investing in this platform. So, how do we merge B2B video production and social selling?