Videos for Business Are Your Fastest Path to Growth in 2026. Lean in.
- Diane Mi
- Dec 11, 2025
- 6 min read
Videos for business are key to scaling your business. It’s how customers and candidates now learn, decide, and trust. I know it firsthand: I’ve been in content creation for a decade. Audience preferences have changed. No more just reading.
Over 90% of companies use marketing videos for business growth. Over 90% of marketers see positive ROI. Explainer videos top usage at 91%. Videos for businesses go beyond marketing. They enhance awareness, viral outreach, and customer understanding.
Videos for business cover recruitment (69% of companies use video interviews) and startups’ journey from MVP to maturity.
This guide on videos for business will show you what to produce first. For whom. In what format. You’ll find practical and clear checklists—no fluff.
Why Videos for Business Are a Core Channel
I’ve seen video grow from a simple marketing add-on to a must-have business tool. It works at every stage: attracting interest, influencing decisions, closing sales, retaining customers, and driving promotion.
Video isn’t just marketing’s job anymore. Sales teams use video to connect with leads. HR relies on video for hiring and onboarding. Customer Success creates tutorials and testimonials. Even startup founders use video to share the company vision clearly.
The data backs this up: short, social-friendly clips are the new favorite. Usage of social videos peaks at 69%, with testimonials coming second at 60%. All across the world, marketers plan to spend more on video in 2026 than they spent in 2025.
Video impacts awareness, leads, sales, and retention across the board. It’s one of the smartest investments you can make.
Let’s look at the key types of videos for business you should prioritize and how they really work.
Marketing Videos for Business
Marketing videos are any long-form or short clips aimed at attracting, engaging, and converting customers. They speak directly to your audience, helping them understand your brand or product and nudging them closer to a decision.
Common formats of marketing videos for business include:
Ad creatives for paid social or search campaigns
Product demos or overviews
Customer testimonials and case studies
Brand story videos for businesses
Educational content, like how-tos or tips for top-funnel awareness
Take this example: One of my clients, a small iOS app startup, used a straightforward product demo video on their homepage and in social ads. In just three months, they saw their conversion rate jump.
If you have a budget for only ONE marketing video this quarter, make it a product demo. Here are four reasons:
1. Clearly shows what you offer
2. Eases buyers’ doubts
3. Works at multiple funnel stages
4. Easy to repurpose across channels
Where Marketing Videos Sit in the Funnel
Marketing videos for business aren’t one-size-fits-all. Different types work best at different buying stages:
Awareness: brand story films, social media ads, and short explainer videos.
Consideration: product walkthroughs & feature highlight videos.
Conversion: customer testimonials, objection-handling clips, and product comparison videos for businesses.
Each stage needs marketing videos for business tailored to move prospects closer from learning about you to deciding to buy.
Checklist: Marketing Videos for Business
Who is the viewer?
What decision do you want them to make?
What single message should stick with them?
Where will the video appear? (website, email, ads, sales calls)
Why Recruitment Videos for Businesses Matter
Recruitment videos do more than fill openings. They shape how candidates see your company. They bring your employer brand to life in a way job descriptions alone can’t.
Recruitment videos let you show who you really are and what it feels like to work with you. This helps attract candidates who fit your culture and know what to expect. It also speeds up hiring by answering questions early, reducing endless back-and-forth.
Recruitment videos for businesses help candidates quickly understand the role and context, so only serious, informed applicants apply. That means fewer low-quality resumes and more time for deeper, better interviews.
Checklist: Recruitment Videos for Businesses
What will the applicant actually do day to day?
What makes this role or team exciting?
What kind of growth and development can they expect?
What’s the company culture, really?
Explainer Videos for Business and Why They Work
These videos for business shine with complex products, new market categories, and B2B or SaaS solutions where clear, simple explanations really matter.
I’ll categorize explainer videos for business into three groups: 2D/3D animated, live-action with a presenter or customer, and a hybrid that features screen captures, motion graphics, and live elements.
Example from my experience: A health brand shows a customer explaining how the product fits into their daily life.
A typical explainer narrative leads the viewer through three stages:
1. Show the world before; that is, the pain or problem.
2. Introduce your solution as the turning point.
3. Then reveal the world after—better outcomes and solved problems.
Don’t drag on too long or get bogged down in technical details. Also, explainer videos for business that list features without tying them to clear benefits discourage viewers fast.
Checklist: Explainer Videos for Business
Who is your product or service for?
What problem does it solve?
What makes it unique?
How does it work in broad terms?
Social Media Videos for Business
You’ve 100% seen them: “60-Second Playbook” or “Ask Us Anything” clips. Social videos have one job: stop viewers from scrolling past.
They put the hook front and center—sometimes within the first second. These videos are often vertical, short, and designed to work without sound, relying on captions and text overlays to keep the message clear.
For social media videos for business, I use simple, purposeful formats: short educational "micro-explainers" (15–60s) for quick value/saves, honest behind-the-scenes clips (30–60s) for connection, and product teasers (30–45s) to spark interest in new/key features.
Common Mistakes with Social Media Videos for Business
Hook comes too late, losing viewers early
Poorly styled videos that feel out of place on the platform
No clear call to action or next step
Missing brand signals, so viewers forget who made the video
How Videos for Startups Prove Your Value
Startups juggle tight budgets and timelines. You need to prove your value fast—not just to customers but also to candidates and investors.
Almost 40% of startups focus their content on lead gen, where video acts as leverage. From a single shoot, you get your website hero clip, investor deck opener, and social snippets—all without blowing your budget.
If you’re pre-product, I’d focus on the founder story and vision videos for business. This is where you get people genuinely interested.
Once you’ve got early traction, shift your priority to explainers and social proof. Such videos for startups help you win customers fast.
When shooting videos for startups with early users, I’d focus on customer testimonials, case studies, and social clips from both.
When you’re scaling the team, start adding recruitment videos and culture montages.
Checklist: Videos for Startups
What’s the problem you want the video to solve?
Who is your audience?
What does success look like? Is it views, leads, hires, or booked meetings?
So, putting it all together:
Marketing videos guide customers through their journey—from discovery to decision.
Recruitment videos streamline your hiring funnel, helping you attract and qualify the right talent.
Explainer videos for business aid sales and onboarding by clarifying questions and demonstrating value.
To keep your audience engaged with ongoing, bite-sized content, use social media videos for business.
Videos for startups build credibility and attract investors fast.
Goal | Audience | Video Type | Channel | Metric |
|---|---|---|---|---|
Grow customers | Prospects | Marketing videos | Website, ads, email | Leads, conversions |
Hire talent | Candidates | Recruitment videos | Career page, LinkedIn | Applications, hires |
Close sales | Buyers | Explainers | Demo calls, website | Deals closed, onboarding success |
Build community | Followers, users | Social videos | TikTok, Instagram, LinkedIn | Views, shares, engagement |
Raise funds | Investors | Credibility & fundraising videos | Pitches, decks, website | Meetings, funding secured |
Note that you can repurpose videos for maximum value. Meaning: One video shoot can do a lot of work. For example, a founder interview can yield a company story video, short social clips, and investor pitch segments. Planning lets you stretch your budget and get more mileage from your content.
Videos for business have a learning curve, especially when you’re managing limited time and resources. Collaborating with a specialist video studio speeds up production and helps avoid costly mistakes.
In videos for business, we make every frame count. If you want us to review your needs, send us your:
top three business goals,
existing video assets,
key audience segments, and
budget plus timeline.
