Brand Video Production in NYC: How Do You Make a Brand Video That Hits the Bull’s-Eye?
- Diane Mi
- Nov 5
- 5 min read
The primary goal of brand video production is to build a positive brand image. Unlike commercials, brand videos don’t sell products or services directly.
Instead, brand video production fosters viewer loyalty through creativity, emotional engagement, and storytelling. All of this creates strong brand associations for both B2B and B2C audiences. With a well-crafted script and flawless brand video production, you can engage potential partners, investors, or customers with a single touch.
Brand videos are especially popular among corporations, franchises, and retail chains. Brand video production reaches audiences through various channels. These include corporate websites, television, and broadcasts at business events and conferences.
So, how do you make a brand video in New York, and which type is right for your needs?
Retail Brand Video Production
Videos for e-commerce or omnichannel retail aim to:
Form a positive impression of the brand
Communicate its philosophy, values, and history
Showcase its uniqueness
These videos avoid hard selling, allowing the product to take a backseat. They, instead, gently engage the audience through a creative approach.
The cost for such brand videos starts at $3,000 and can increase significantly depending on the complexity of the retail brand video production.
Brand Videos for Projects
If you’re seeking investors or partners for a project or partnership, this video style helps create a positive, trustworthy image. A lively video can showcase the future benefits and successes of your project. It’s perfect for startups, growing businesses, or companies exploring new markets.
Prices typically begin around $3,000 and rarely exceed $150,000.
Brand Videos for Sponsors or Partners
This type of video wears many hats:
Elevates the partner’s status within the target market
Raises the investor’s recognition
Enhances visibility at business fairs and TV
Indirectly increases interest in the investor’s offerings
Attracts new target audiences
To provide an estimate, an account manager specializing in brand video production will evaluate your needs. Please share your goals and specifications in the brief.
Brand Videos for A-Listers
This genre presents a personal brand for celebrities, public figures, or media personalities. Similar to sponsor videos but focused on individuals.
You can request a brand video production quote by submitting your requirements, after which we will follow up with an estimate.
Brand Video Examples
Brand Video about RRC — Hitachi Partnership
Created for Business Telecom-Import LLC (RRC) and Hitachi, this video is designed to delight aficionados of innovative technology. Using a special camera lens, we captured the spirit of Hitachi’s innovation.
This allowed our brand video production company to create a stylish, modern, and inspiring video. It shows the partnership’s inspiring, forward-thinking philosophy.
Retail Brand Video Production for CANDY
Brand video examples do more than promote—they also educate buyers, reduce customer support workload, and decrease product returns.
During the retail brand video production for CANDY, we focused on motion design. Each frame had clear visual instructions.
Knowing that many users watch videos muted online, VILKA Agency added strong visual cues to help with understanding. All on-screen text was approved in advance to avoid misunderstandings and maintain clarity.
Brand Video Production Process
Before ordering a video, you need to prepare a detailed technical specification or brief. This will help the brand video production company fully grasp the goals you wish to achieve.
If you're still pondering, 'How do you make a brand video?', please specify at least the video's subject and your preferred shooting locations. Urban settings add a unique element but often require filming permits. Your contractor also needs to consider logistics to provide you with an accurate brand video production quote.
A brand video production process at VILKA Agency includes the following steps:
1. Study the client’s objectives and initial proposals.
2. Develop a creative concept tailored for the brand advertisement.
3. Write a precise, engaging script for the video.
4. Choose filming locations, organize set decorations, and handle casting.
5. Film the project with top-quality brand video production care.
6. Conduct post-production — editing, color grading, sound design — and deliver the final video.
You can commission brand video production services from us in NYC or worldwide. VILKA Agency assists in A/B testing ideas and offers full support throughout the journey. Our dedication and extensive portfolio with brand video examples enable us to tackle projects of any complexity. Are you ready to create your brand video? Send us your technical specifications today!
Frequently Asked Questions
Who typically orders brand videos?
Investors and partners in large, especially international projects.
Corporate clients aiming to build and reinforce brand identity.
PR and HR professionals who want to bring teams together, lift morale, streamline workflow, and attract applicants or partners.
What formats of corporate brand videos are commonly used?
Presentations highlight your company's strengths, services, or projects. They help build trust through interviews, facility tours, or historical overviews.
Corporate videos are used for internal distribution to unify and inspire employees and can announce plans or HR updates.
Artistic Brand Videos are creative works. They’re often used for awards or PR efforts, such as the Coca-Cola HBC HR award video, which our brand video production company made a few years ago.
Video Reports show events or ongoing processes. They connect emotionally with the brand’s culture and values, which makes them great for presentations or social projects.
What is the cost of a brand video in NYC?
Basic retail brand video production costs range from $5,000 to $50,000, not including location rentals or talent fees.
Corporate videos with casting, set design, and motion graphics typically cost between $20,000 and $75,000.
High-end brand video production projects over $75,000 usually include top directors, skilled crews, premium locations, and advanced VFX or CGI.
What should you focus on in brand video open calls or bidding rounds?
The goal is to foster emotional connections and a positive brand image rather than direct sales messages.
For retail brand video production, pitches should emphasize the brand’s philosophy and visual storytelling. They should skip traditional promotional messages.
The creative concept should be artistic and visually engaging.
Allocate enough time and resources to idea development. The contractor must study your visual style and get to know your brand culture and history.
Select such a concept that solves that:
is distinctive,
produces emotional impact, and
vividly brings your company’s spirit and values to life.
How do you make a brand video?
1. First, confirm that the brand video production company’s portfolio has relevant brand video examples.
2. Complete a detailed brief covering project goals, timelines, and location needs.
3. Discuss estimates and creative ideas openly with the team.
4. Finally, sign a formal contract online to begin your brand video production.
