While video production for brands includes scripting, filming, and post-editing, understanding how aspirational imagery and emotional arcs affect narrative tension is important. However cool your branded CTA is, it won't work unless your characters do.

While short-form (30-60s) videos explode shares by 1,200%, promotional video production also includes long-form commercials and explainers. Are you curious about driving awareness, leads, and sales? Do promotional video production formats and use cases sound like something extra? Read on to learn more about brand intros, explainers, social teasers, and product demos and identify which of them your business needs.

Nearly 90% of marketers interviewed by HubSpot said video was super-effective for increasing brand awareness, loyalty, and credibility. They also reported increased revenue and sales, better social media engagement, retention, improved SEO rankings, enhanced customer education, and higher conversion rates thanks to corporate video production services.

Unlike commercials, brand videos don’t sell products or services directly. Instead, brand video production fosters viewer loyalty through creativity, emotional engagement, and storytelling. All of this creates strong brand associations for both B2B and B2C audiences.