Corporate Video Production Services: Types, Tips, and How They Solve Business Pain Points
- Diane Mi
- Nov 12
- 7 min read
Updated: Nov 17
Professional corporate video production handles everything—from scriptwriting and casting to shooting and editing. When scaling up, businesses often need TV spots, training modules, and digital marketing promos simultaneously. Outsourcing an expert team is how most businesses now tackle the task.
Nearly 90% of marketers interviewed by HubSpot said video was super-effective for increasing brand awareness, loyalty, and credibility. They also reported increased revenue and sales, better social media engagement, retention, improved SEO rankings, enhanced customer education, and higher conversion rates thanks to corporate video production services.
✓ Brand Storytelling
✓ Corporate Documentaries
✓ Leadership Interviews
✓ Videographics
✓ Education and Training
✓ TV and OLV Spots
✓ Charity, Inclusion, and Diversity Highlights
Types of Corporate Video Production Services
Market trends emphasize the importance of authenticity with high-impact emotional storytelling. Over 50% of marketers claim that authentic behind-the-scenes content has better ROI than content that just talks about brand values.
That’s why in this article, we’ll focus on corporate videography that involves character development and strategic scriptwriting.
Corporate video production services are subdivided into four categories:
1. Corporate Videography Services for Brand & Culture Highlights
To build trust, communicate values, attract talent, or inspire audiences, start integrating video content into your social media channels, website pages, and newsletters. It also helps strengthen brand recall.
Professional Corporate Video Production Types to Boost Brand Awareness
We’ve mapped out the subtypes and storytelling practices to consider. Both short-form and long-form videos can be produced for this type:
Type | Base storytelling on | Distribution channels | Why important | Benefit |
Brand storytelling videos | Your company’s mission, vision, and cohesive backstory | Social media Website Blog Emails | Consumers closely watch how brands operate, treat their employees, and respond to social issues. | Conveys a sense of legitimacy. Number two in terms of lead generation, right after commercials. |
Behind-the-scenes | Meet the team, workplace tours, day-to-day work culture, team introductions, production process, informal “office life” shots | Social media Website Recruitment platforms Employer pages | This kind of corporate videography humanizes the brand and makes it feel relatable. | Builds trust by showing the real people behind the brand, strengthens recruitment appeal, and increases social engagement. |
Content reflecting brand values | Inclusivity initiatives, company culture, ESG, and ethical sourcing | Social media Website Annual reports PR news Investor and partner meetings | Half of U.S. consumers expect brands to be more active in social advocacy. | Positions the brand as ethical and socially responsible, deepens loyalty, and drives advocacy from value-aligned customers. |
Announcement/Reveal | Product/service USPs, problem-solving focus, behind-the-scenes lead-up to the reveal | Social media Website Email blasts Offline events Live streams | 66% of marketers say product-focused videos generate the highest ROI. | Builds anticipation and boosts launch-day sales/performance metrics. |
Thought leadership | Industry insights, expert interviews, speaking engagements, panel clips, research-backed perspectives | LinkedIn (primary channel) YouTube for long-form talks Blog Screening events | Conveys complex value propositions quickly, educates customers, and humanizes the brand. | Strengthens brand personality. In social selling, the journey from connection to conversion happens in seconds—and video speeds up every step. |
Trendy content | Timely hooks from current events or popular social media trends, adapted to align with brand tone. | Social media Stories for ephemeral trends | 53% of marketers say trendy content has high ROI because it’s tied to high engagement rates. | Gains visibility with new audiences because they actively seek shareable content. |
Nostalgic and heritage pieces | Nostalgic throwbacks, funny stories, standout personalities of the past, landmark moments, archives, old ads, beloved former products, and founder stories | YouTube (long-form) Instagram/Facebook for shareable clips Corporate events Email to loyal customer segment | Nostalgia triggers emotional connection and affection. | Reengages inactive customers and boosts shareability among older and multigenerational audiences. |
2. Marketing & Promotional Videos
Driving sales and product adoption, maximizing corporate messaging efficiency, and achieving a 5x ROI—this type focuses on storytelling that really connects with viewers. However, only the best corporate video production companies know how to turn a specific USP into an ad that lingers in the mind and goes viral on social media.
Here we include:
TV & OLV commercials
Teasers & launches
Product tutorials and how-tos
Trend-based promos
Don’t miss out—marketers now combine traditional and modern formats to increase outreach. However, it’s recommended that corporate video production services be ordered from professionals only.
Do Expert Corporate Video Production Services Really Outperform Freelancers?
Aspect | Professional corporate video production | Corporate videographer on Freelance |
Service Scope | End-to-end corporate video production service (pre-production to editing) | Fragmented (individual specialists) |
Quality | Pro equipment, color grading, motion design | Variable |
Team Structure | Dedicated teams (writers, corporate videographers, editors) | Single corporate videographer |
Strategic Alignment | Brand consistency & marketing integration | No involvement in strategy |
Scalability | Corporate video production companies handle large campaigns and multiple formats (long and short videos, OLV and TV campaigns) | One-off projects |
Turnaround | Guaranteed timelines | Unpredictable |
Expertise | Industry-specific knowledge (e.g., FMCG, healthcare, retail, fashion, etc.) | Unguaranteed |
Technology | High-end gear (cameras, drones, lighting) and software | Personal gear |
Cost Structure | Transparent pricing | Bid-based |
Compliance | Full legal clearances | Unguaranteed |
3. Customer & Community Videos
This type’s main goal is to foster community and leverage advocacy. It includes shooting:
Case studies
Event coverage
Customer testimonials
Influencer partnerships
These are must-haves for established brands and may be produced as Instagram, Facebook, or LinkedIn shorts or stories, YouTube films that incorporate customer interviews, and company event highlights. Short-form corporate video production service is progressively more adopted because it delivers content that creates a sense of inclusion and excitement.
4. Corporate Video Production Services for Education & Training Purposes
Explainers
Internal training modules
Skill-build videos for customers
This type serves both customers and the business, but the storytelling approach varies depending on the goal. We need to inform, onboard, or train staff. However, we educate customers on using our product, especially for retention.
Which Corporate Video Production Service Should You Consider?
Industry | Pain points | Recommended Corporate Video Production Services |
FMCG | 1. Low brand awareness due to high competition
2. Product returns or misuse |
|
Pharmaceuticals | 1. Consumers lack trust in new products
2. Staff training challenges |
|
Fashion and retail | 1. Slow product adoption
2. Struggling to connect with younger audiences |
|
Technology | 1. Difficulty explaining complex products to customers
2. Poor digital product or brand visibility |
|
Professional Corporate Video Production for Business
Modern marketing demands expert-led production that’s flexible and enhances your brand. Outsourcing complex workflows like pre-production, production, and post-production lets decision-makers focus on running the business.
Market-aligned storytelling is the # 1 feature of professional corporate video production. In addition, you can also easily maintain unified messaging across campaigns with custom branding (logos, colors, fonts), whichever of the corporate video production services you need.
👍 Corporate video production companies are willing to sign NDAs and openly discuss client needs (even if they’re beyond budget) to find more affordable alternatives.
👍 VILKA’s corporate video production house specializes in storytelling for FMCG, retail, technology, and fashion and offers remote post-production services like localization, color grading, and sound design.
Examples of Corporate Video Production Services
Inspired by Netflix’s numerous post-apocalyptic series, our corporate videographer, director, and editor produced a compelling video that showed the stamina of Coca-Cola HBC factory employees during Covid-19.
The best corporate video production companies always ensure every shot meets the client’s expectations. VILKA’s team exemplified this with professional post-production, color grading, and sound design.
BOTANIQ
VILKA’s corporate video production house filmed and edited this interview with Sergio Vieira as part of BotanIQ’s campaign.
We worked on this project from concept to release. For commercial productions of this type, our corporate video company often uses subtitles and motion graphics to showcase the brand’s story and value.
HILONG
Corporate video production services for international projects or global manufacturers often involve graphics localization and final cuts with voiceovers in multiple languages.
For Hilong Group, our corporate video company delivered corporate promos in both English and Chinese.
Benefits of Corporate Video Production Services
Corporate video production services boost your brand visibility better than many other formats: 41% of marketers say that overall ROI from video marketing is high, and 32% claim that it is better than other types of content. If you mix thought-out storytelling and on-point corporate video production for business, you get:
Higher Engagement across Channels
Competitive Edge
Enhanced Conversions
Customer Trust
Scalable Content for All Funnel Stages
Global Reach
Let VILKA Agency Produce Your Next Video
Start driving conversions and send us a project brief for corporate video editing or corporate video production services. If you’re unsure which one you need, contact us, and we’ll help you find the right fit.
Frequently Asked Questions
How does corporate videography affect customer journeys?
Corporate videography enhances the customer journey and maximizes engagement at every stage—from awareness to conversion. It can drive over 40% higher conversion rates when done by a skilled corporate video production house and integrated strategically in funnels.
What do corporate video services cover?
Expert corporate video production companies with a strong portfolio and comprehensive corporate video services, such as VILKA Agency, offer creative concept development, scriptwriting, animatics for preliminary A/B tests, videographics, casting, location scouting and booking, shooting, voiceovering, music licensing, and post-production.
How do the best corporate video production companies maintain creative collaboration and effective feedback cycles during remote post-production?
The best corporate video production companies practice at least these 3 hacks:
1. Raw clips and assets are shared via secure cloud storage, allowing instant access for clients.
2. Clients review and approve versions online, with time-stamped comments for precise feedback.
3. Scheduled virtual meetings keep all teams aligned regardless of the location to ensure flawless corporate video production for business.
What makes your corporate video company different?
We sign all required agreements and acts and have experience in running full-cycle remote productions even for European clients. Our corporate video company specializes in producing content for FMCG, fashion, pharma, retail, and tech sectors.
What are VILKA’s payment terms for corporate videography services?
Our corporate video production house offers pay-as-you-go pricing. Its scalability helps avoid large upfront costs since you pay only for the corporate videography services you need.
