Digital video marketing is not just another tactic. It’s a modern, measurable, and engaging way to connect with audiences where they spend most of their time—online.

Nearly 90% of marketers interviewed by HubSpot said video was super-effective for increasing brand awareness, loyalty, and credibility. They also reported increased revenue and sales, better social media engagement, retention, improved SEO rankings, enhanced customer education, and higher conversion rates thanks to corporate video production services.

Community engagement has become the new marketing gold. Both online and IRL communities speak the visual language promoted by creative video production for marketing—“value-based English.”

Gen Z and millennials prefer social media as the main channel for pre-purchase research. According to Hubspot’s Consumer Trends Report, 1 in 4 social media users bought goods on social in the past 3 months. But here is the problem: Many brands struggle with social media marketing. Why? They push sales but forget to show the value of their offerings. Don’t join up. Read on.