Product Video Production to Maximize Engagement and Cut Returns
- Diane Mi
- Oct 31
- 7 min read
Updated: Nov 3
With so many goods online, we buy from brands we find trustworthy. Product video production is what raises real brand appeal and awareness. What’s more, it takes over social media right as you’re reading this.
Gen Z and millennials prefer social media as the main channel for pre-purchase research. According to Hubspot’s Consumer Trends Report, 1 in 4 social media users bought goods on social in the past 3 months. But here is the problem: Many brands struggle with social media marketing. Why? They push sales but forget to show the value of their offerings. Don’t join up. Read on.
✓ Retail
✓ E-commerce
✓ Consumer Electronics
✓ Manufacturing
✓ Automotive
✓ Real Estate
✓ Financial Services
Types of Product Videos for Marketing
Fewer than 41% of B2C and B2B marketers currently sell on social platforms. Seize the opportunity wisely: invest not just in commercials but also in product video production services.
Product Demonstrations and Teasers
Almost half of HubSpot’s respondents stated product demos are the best way to help buyers decide. Remember Amazon product videos? That’s what we’re talking about.
While commercials are designed to promote and persuade, product demos and teasers serve a different purpose and have a slightly different pre-production stage.
As part of the product video production process, marketers and creatives unite to uncover practical insights and use cases. To educate buyers on how the goods can solve specific problems, the scriptwriter focuses on weaving the storytelling around those insights.
A product teaser often includes close-ups, step-by-step explanations, and sometimes motion design or animation, especially for complex goods.
Product and Service Tutorials
Almost 40% of sales deals don’t close because buyers don’t see product fit. This also leads to refund requests and complaints, only disguised as buyer remorse or unmet expectations.
Tips and tricks to get the most out of your service or offering increase customer retention. At the same time, such product videos are great for diversifying your outreach. A buyer of a liquid detergent, for instance, will share a handy how-to video with their friends, relatives, or coworkers if the tutorial is fun to watch and practical.
New Feature Announcements
If you showcase updates or new functionalities added to an existing service, especially a digital one, you may inspire your users to update their subscription, upgrade their account, or even suggest their employer invest in a corporate license. Doesn’t sound bad, right?
You might think this doesn’t apply to physical products—but it does. However, they are. For example, real estate developers may shoot virtual tours and property showcases all the while the builders and finishers still work on the site. While plumbing is not exactly a new feature of a house, it still shows the progress you’ve achieved.
Animated Explainers with Storytelling
By crafting a compelling narrative even on a complex subject related to your product, you can reduce refund requests, ease the load on your customer service, and minimize churn.
Financial firms often use animated explainers to explain tricky but important concepts, such as interest rates, mortgage conditions, and insurance policies.
Case Studies and Success Stories
Buyers only care about the value your offering can provide them. Highlighting customer success stories or sharing real-world use cases are often more lead-generating than ordinary commercials.
The better your, for instance, Amazon product videos show how your brand helps achieve results, the more chances you have to inspire others to proceed to checkout.
Keeping it genuine is key here. So, if the customer agreed to share the story but refused to be filmed, you may hire an actor or an actress instead. Be mindful, however, that such product video production should be assigned to a professional team.
Product Video Production Case Studies
CANDY Rapido Dishwasher & BioMio Detergent Product Teaser
Our e-commerce product video production company rented a studio and set up lighting to showcase the appliance’s racks and materials. This helped us avoid glares and reflections.
Close-ups show the dishwasher’s features and design clearly and stylishly.
Coca-Cola HBC Eurasia’s BotanIQ
This product teaser introduced Coca-Cola HBC Eurasia’s beverage line called BotanIQ.
Our product video production agency highlighted BotanIQ’s features and wellness benefits.
Fashion Collection Launch
For the fashion brand ZARINA, we delivered high-impact product videos that drove measurable results.
By opting for a tailored set and CGI, our product video production team succeeded in crafting a fashion collection teaser.
4 Benefits of Product Video Production
Benefit 1. Increase Sales and Conversions
Product demonstrations showcase details clearly, both features and usage. Importantly, product demos demonstrate goods and appliances visually, making it easier for customers to understand their advantages.
This increases purchase likelihood and cuts down buyer remorse. If added to your website or app, virtual and AR features can help product demonstrations create immersive experiences, which skyrockets buyer interest.
Benefit 2. Enhance Brand Awareness and Trust
Clear explanation of devices, goods, and services builds customer confidence and brand trust. And if you add storytelling, through product demonstrations, you can create an emotional connection with your audience, which will positively affect your brand image.
Benefit 3. Improve Customer Engagement and Experience
Product video production increases knowledge retention and engagement among prospective buyers and current customers. For example, you can educate customers on machinery or equipment installation rules and reduce post-purchase confusion and returns.
Plus, by breaking down complex topics, explainer product videos help you reach a wider audience. For example, a light-hearted but detailed EV feature tour—viral on Instagram—can make more people want to book a test drive.
Benefit 4. Step up SEO Rankings
Product demonstrations improve website ranking and keep visitors longer on sites.
The best thing about professional product video production services is that you can share a demo or tutorial on social media and upload it to the website, too. No need for separate final cuts, except, in some cases, for style purposes.
How to Choose a Product Video Production Company
When choosing a product video production agency, pay attention to their preproduction skills. Look for one that excels in:
Goal Setting and Strategy
Target Audience Analysis
Creative Concept Development
Detailed Preproduction Planning
Estimating Costs Transparently
Scriptwriting
Storyboarding
At VILKA Agency, we help clarify your marketing objectives and always bring creative product teaser ideas aligned with your brand positioning and campaign strategy.
Whether introducing a new line, explaining features, or addressing customer pain points, our scriptwriters study buyer personas and tailor messaging to resonate with the specific needs and preferences of each target audience.
Frequently Asked Questions
Should I request product video production services for my business?
If you are:
CMO or Marketing Manager
Brand Manager
Amazon Manager
Digital Marketing Specialist
Content Marketing Manager
E-commerce Manager
Business Development Manager
Advertising Manager
in a company that produces something—yes, you should.
Our recommendation, backed up by opinions of leading marketing agencies and research organizations, is that product video production should be as habitual in your campaign budgeting as social media posts in your content plan.
What’s the difference between commercial and product video production?
The difference is in the underlying intent, message, and scriptwriting. Moreover, product demonstrations are generally less costly to produce because they rarely require expensive sets and celebrity endorsements.
The task of the product video production services is to show how the featured item or device works, explaining its features, capabilities, and benefits in a clear, detailed manner.
On the contrary, commercials aim to evoke emotions and create desire or urgency to buy. They use persuasion as the leading motif, whereas product videos rely on education. Finally, TV and OLV ads are shorter because streaming platforms and TV networks have length limits. For product videos for marketing purposes, there’s no strict duration limit.
How do you arrange the product video production process?
Creating a stellar product video starts long before the camera rolls. It’s a strategic journey that ensures your message hits the mark and drives results. There are 5 main stages, with the first two being part of the pre-production process:
1. Briefing and ideation
2. Scriptwriting and storyboarding
3. Filming or animation
4. Editing
5. Review and delivery
At our product video production agency, we strictly adhere to these stages. However, we can also add an A/B/n testing step if your marketer wishes so.
How is ecommerce product video production on demand better than self-made?
To ensure your product demos and tutorials drive deeper engagement instead of driving your prospects away, a professional ecommerce product video production uses storytelling and educational techniques that help deliver information in an engaging, easy-to-comprehend, and memorable way.
High-quality product demonstrations keep users engaged longer and improve the viewing experience. An expert e-commerce product video production company knows how to create:
product teasers that highlight key features and how the product solves customer pain points,
how-tos that guide customers on addressing specific problems step-by-step,
in-depth video series about the product or related topics, all edited in the brand's corporate style.
On the flip side, you can easily DIY three types of product videos for marketing: unboxings, testimonials, and new-line shorts—with just a smartphone. Beware of audio quality, however! Poor sound makes product videos harder to understand.
Is post-production a must? May I skip it?
In product video production services, editing is essential. Regardless of the camera used on set or the cinematographer’s accolades, the footage needs to be polished into a cohesive narrative. Our editors generally add music, voiceovers, subtitles (if requested), and branding elements.
If you target foreign markets, we can assist with localization, including dubbing videos and translating pack shots.
What are the most common challenges in product video production?
Starting without a clear product teaser idea and script leads nowhere. Confusion across all involved teams always results in a disjointed message.
Solid scriptwriting and storyboards are essential. Moreover, since it is a specific field of content creation, we advise hiring a professional product video production company to make cuts and edits for you.
Product demos and tutorials by VILKA Agency, for instance, prioritize detailed education to aid buyer understanding and decision-making. We don’t overload product demonstrations with fancy motion design, soundscapes, or camera angles that might distract viewers. Contact us to try it yourself.
