In today's digital landscape, videos are as important as words. Sometimes, even more so.
In fact, videos are rewiring the way we perceive information. Short-form videos, specifically, have been found to activate multiple senses simultaneously, enhancing memory retention and emotional engagement.
That’s why commercials, event highlights, corporate reels, and personal vlogs dominate our screens. Reportedly, over 91% of internet users watch videos weekly. But what about the creators’ perspective?
There are over 250 filming studios and video editing companies in NYC alone. With 400 to 600 filming permits issued in New York monthly, it’s no surprise some productions rely on external contractors for timely project deliveries.
Unlike pre-production and filming, which follow different workflows depending on the project’s goal, budget, and team size, post-production has a standardized pipeline with defined steps.
The Scope of Post-Production
Post-production editing services have been a game changer in video making since Edison’s Black Maria, the first film studio in the US. Editors would sift through hours of footage, selecting the best takes and assembling them into a coherent narrative to fulfill the director’s creative ambition.
Today, post-production is indispensable. While an amateur editor only cuts shots and applies template effects and transitions, professional video editing goes much further.
It includes color correction and grading, masking, sound design, and more. Motion design and visual effects can also be included if needed.

Each of the steps and tools functions differently. Editors don’t use them randomly but adjust each setting to achieve a specific goal—whether it’s reducing overexposure in a shot, removing background noise, or adding warmth to the footage by fine-tuning the colors.
Why Choose Professional Post-Production
Contracting a professional video editing company results in quality content delivered right on time—as per the agreed-upon deadline outlined in the contract. An agency like this may not have its production team and can offer just post-production services, which means its employees have powerful hardware and licensed software and are skilled at meeting their clients’ needs, even under tight deadlines.
Hiring an expert team is also cost-effective and safeguards you from miscommunication. When an editor, sound designer, and VFX artist have worked together on many projects, you’re more likely to get an eye-catching and efficient video as their collective result—worth every penny or even exceeding your expectations.
And finally, it’s all about storytelling and viewer engagement. The efforts of the scriptwriter, director, cameraperson, and composer may all go to waste if the final cut fails to deliver. Whatever your message, product, or aim, it’s the editing that binds all the pieces together.
The hype around storytelling isn’t just another marketing ploy. A story told through your video will make it memorable and evocative while helping you build trust with your audience. However, only professional video editing ensures that your scripted accents stay visible in the final cut.
It has also been found that storytelling can boost conversion rates by up to 30%. Who wouldn’t want that?
Professional Video Editing: What You Get
Let’s assume you need a fashion commercial for a new collection. To post-produce your shots, a good editor will consider the target audience of the brand, use suitable effects to appeal to them, and create visual parallels between the clothes or footwear design and the video edits.
Though Balenciaga is a renowned fashion giant, not all its commercials have been successful. What’s more boring than a collection rollout styled like a bleak fashion show?

Instead, why not spice it up a bit? For a spring campaign to promote a new womenswear collection, one of our customers wanted to create a visual metaphor for love. In the shots, the model moved from space to space to reflect this concept.
To enhance the image of love defying gravity and breaking all known laws of physics, we cut the frames seamlessly, creating an illusion of the model walking on walls and ceilings.

Choosing the Right Company in NYC
Video editing companies in NYC offer post-production services of varying quality. If you want an editing service provider that can be trusted, start by looking for client reviews.
Then, to narrow down your choices, study the services offered and review their portfolio. Of course, it often happens that you first notice a video and then look up its creator. But this approach may not yield positive results if the editor or agency is located outside New York or in another state. Time differences can affect the post-production quality due to delays in communication.
Next, always seek a tailored approach. Each editor has a unique style, so by using references and sharing your vision, you will effectively communicate your desired outcome. If an editor or company manager ignores your artistic ideas and can’t explain any doubts about them, that’s a red flag.
Fortunately, video editing companies in NYC are known for their creativity, mastery of custom post-production, and open communication. Numbers speak volumes: 75% of our video editing service customers return for more. Whether you need to hire an editing expert for a couple of hours or a long-term project, with our service, you pay only for completed tasks–with no monthly subscriptions or commitments.
Need pixel-perfect post-production editing services? Try out our Editing Experts to learn how we can turn your footage into screen-captivating videos!
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