Educational Video Production Services: Teach Clients and Customers beyond the Sale

Educational video production services cover a broad range of content types, such as explainers, tutorials, interviews, corporate training, and eLearning modules.

Video-based learning is everywhere—you may be casually watching a YouTube video without even realizing you’re learning something new. Brands in retail, pharma, finance, and many other industries value video content and use it as a key marketing and sales tool.

This campaign isn't about showing real beauty. It's about teaching us to see beauty in the ordinary.

Wondering how your business can benefit from educational video production? Read on to learn about use cases, examples, benefits, and key types of educational videos to consider.

Applications of Educational Video Production Services

Depending on your business goals and structure, you may target three main audiences:

1. Internal team

2. Clients or customers

3. Partners and investors

Let’s explore what educational video production services can do for each group.

Educational Videos for Internal Teams

Industry-specific applications vary, but generally come down to:

• Corporate Training

Educational video production services streamline onboarding, ensure consistent messaging, and support compliance training essential for employees.

It’s not just HR that benefits from these videos. If your company has a specific lead for each project, they can use corporate training videos in their processes, for instance, to train new hires or freelancers.

• Sales Enablement

Sales teams need professionally made, consistent training materials to improve skills and align messaging. It’s as important for home-office sales managers or telemarketers as it is for in-store sales assistants.

Imagine a car dealer unfamiliar with the manufacturer’s values or sustainability efforts—this can really hurt sales. Instead of firing the employee, you can provide them with a well-made training video to help them get up to speed and stay on the team.

• Standardizing Workflows

The medical sector, for example, uses educational video production services to standardize care procedures, improve patient outcomes, and provide ongoing certification for medical staff.

Manufacturers use educational videos to train employees on safety protocols and machinery operation. Another example is DEI education or leadership development to streamline and scale internal learning.

Educational Video Production Services Targeted at Clients and Customers

Most TV or online video commercials have educational elements, but here we’ll focus on video content that’s designed specifically to teach, not sell.

• Product and Service Tutorials

These help customers understand product features and use cases, reduce support calls, and drive product adoption. By educating customers on how to use your service, you also cut down refund requests.

Tutorials support brand authority through instructional content, which, consequently, builds customer loyalty. Educational video production services, moreover, can adjust content for different platforms and devices.

• Customer Education

Unlike tutorials, such educational videos cover broader topics related to your product, service, or business. Take, for instance, Earth Day eco-friendly tips, self-service checkout updates, or “Five Workout Mistakes”—in case you are a fitness center with an active Instagram community.

Hospitals, clinics, and pharma companies use educational video production services to raise patient awareness, explain procedures simply, and guide post-surgery care at home. Financial institutions educate clients too, by explaining compliance guidelines and raising security awareness.

It's not technically a commercial; it's Booking.com educating viewers on hotels in Key West, FL. 

• Product Demos

Tech and software developers, both B2B and B2C oriented, may use demos for clients already in the marketing funnel. Note that product demos are different from first-contact ads.

Product demos nurture leads further down the funnel by building interest and desire.

Educational Video Production for Business Partners and Investors

• Value Proposition Videos

Professional educational video production services can support an IPO or business sale.

• Video Messages Featuring Founders or Executive Leaders

This format works well for annual reports, shareholder meetings, or important announcements.

An educational video VILKA Agency produced for Hilong Group and Texas Internal Pipe Coating.

• Company Overview

At business forums, trade shows, conferences, and other events, you meet dozens of new people. But how to make your business stand out?

Use  behavioral science findings: By tapping into storytelling, you connect emotionally with viewers and make a lasting impression. Company history, core products or services, business model, market presence, and competitive advantages are important, but they will be quickly forgotten. Facts alone won’t stick unless they strike a chord.

Three Types of Educational Video Production Services

1. Scriptwriting and compliance checks

2. Filming

3. Video editing, motion, and sound design

With a full-cycle video production company, such as VILKA Agency, you get all three handled at once and can pay by the hour—no need for complicated contracts or addenda for each new project or video.

Educational Videos by Format

Each suits different objectives and audiences, so be careful to consult with the responsible department or your educational video production service provider.

Animated Explainer Videos

Animated explainers work great for complex topics like SaaS, financial security, or healthcare.

“Talking Head” Style for Instructional Videos

They are perfect for HR and training. “Talking Head” videos can be shot with either an actual employee or a hired model or actor. Professional educational video production services include casting and test shooting.

eLearning Modules

Branch scenarios and quizzes for deeper engagement. Emotional storytelling is less significant here but can still work miracles.

Videos with Motion Design and Graphics

Detailed walkthroughs for customers, staff, or B2B clients can be filmed in a studio or on location, depending on the task. A professional team of editors and designers will then add captions, graphic elements, and motion design to deliver your message clearly.

Educational video production services include creative strategy development.

If you aren’t sure whether professional video editing is worth it, here’s a story: App developer Synaptop once received negative reviews for their educational video on YouTube and ended up on a worst-company-video list. That’s definitely not the kind of spotlight you want for your brand, right?

Expert-led educational video production services can tailor content and styles to engage your audience and deliver impact. By combining storytelling with data-inspired hooks, VILKA Agency can target your audience’s needs. Contact us for a custom educational video production concept and strategy that fits your budget and goals!