Before we dive into the nitty-gritty of real estate video editing, check these stats:
73% of homeowners are more likely to list with an agent who utilizes videos in their listings,
properties marketed with videos sell up to 31% faster compared to those without, and
listings that include videos get over 403% more inquiries than those that don’t.
Intrigued? Now let’s find out what real estate video editing is all about and how you can sell or rent out your apartment, duplex, house, or piece of land 31% faster than your competitors.
Video Editing for Real Estate Agents and Homeowners
First off: you don’t need professional footage. Even mobile videos can do the trick. Just make sure they’re of good quality—not shaky, unfocused, or overexposed.
Second, you can edit your videos either using a mobile app like CapCut or Inshot or computer software, such as Adobe Premiere Rush, Camtasia, or similar. However, if your potential tenants or buyers are more likely to browse through online real estate listings using desktops or laptops, going with the second option ensures you get better-quality videos as a result.
We wouldn’t recommend using any browser-based real estate video maker because they may become unresponsive when you least expect it.
There are two ways to go about video editing for real estate agents and homeowners, which differ in the number of steps. Let’s start with the more time-consuming and effort-demanding one:
Real Estate Video Editing in Five Steps
Step 1. Collect All Files on the Editing Device
Besides video clips, you will need your agency’s logo if you work for one, the real estate layout plans, and maybe even a few eye-catching photos. You can store these in the cloud, but to use them for editing, you’ll still have to download them first.
Step 2. Consider the Order
It’s one thing when you have a one-bedroom apartment tour shot in one take. But when you have a four-floor brownstone, you’ll have to cut the shots and “glue” them together using a real estate video maker, skipping the unessential spaces, such as utility closets or pantries.
Step 3. Upload Your Media into a Real Estate Video Maker
Once all videos are in the timeline, arrange them and cut out the least attractive or low-quality frames. Then, add your logo as a layer over the video or type your contact details as a caption. This is helpful in case the prospective client downloads it and forgets the original listing address.
Step 4. Add Royalty-Free Music or Voiceover
You can pick a tune at Pixabay or any other audio track resource that allows free use for commercial purposes.
Another way would be to record a voice commentary, describing the unit for sale or rent, and lay it over the final cut. Avoid overexplaining since the audience will most likely focus on the video content rather than background tutoring on the benefits of the location.
Step 5. Complete the Video with a Call to Action
Whether you plan to use the video in a website listing or a social media campaign, a call to action is what will remind the viewer of the video’s purpose. You can use the apartment’s photo and type your call over it; just ensure it has a readable font and letter size.
Real Estate Video Editing in Two Steps
Step 1. Find a Real Estate Video Editing Provider
Companies that provide services of video editing for real estate agents, agencies, and developers generally work remotely and even have lucrative offers for first-time clients.
For instance, at Vilka, we offer a full refund within thirty days if you aren’t satisfied with our editing. Moreover, we can add motion design elements to your video to highlight room areas, fixtures, or furnishing.
Step 2. Review the Final Cut Made by an Expert Editor
Once you receive the edited video, watch it carefully to spot any typos or misinformation. Real estate video editing services may allow free revisions, but corrections are generally limited in number.
At Vilka, we follow your brief and polish the final cut until you’re fully satisfied. You can then upload it anywhere you want—we don’t require attribution or claim any rights to your videos.
Professional Real Estate Video Editing Services Generate Leads
Three advantages to know:
1. Properties showcased through well-edited videos are 53 times more likely to rank highly on Google.
2. Professionally edited videos have 1,200% more shares on social media.
3. Around 51% of homebuyers use YouTube as their primary source for researching homes, and professionally edited videos help an agency stand out against its rivals.
Real estate video editing services vary by workflow and types of exact edits offered. At Vilka, we work not only with real estate agencies but also with homeware and sanitary ware supply stores and multinational public companies. Because our editors work with diverse content daily, they can think out of the box and create a viral video edit to seal the deal in a flash.
Get started with your first batch of attention-grabber real estate videos by sharing your footage with us today!
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