A commercial may have only 30 seconds, or less, to earn a viewer’s attention. Unlike a social media post or a banner ad, it can fill the screen with visuals and sound. But how do you make those seconds count? What viewers see—and feel—can determine whether they remember the product or forget it by the next spot. Will the ad make them want to buy, or will they dismiss it as just another visual clutter?

Skilled professionals can edit from 4 to 40 minutes per hour since they are generally skilled at using software shortcuts and may use macros

No industry can now go without a product presentation looped at playback at the reception or staff interviews posted weekly on Linkedin.

Professionally edited real estate videos have 1,200% more shares on social media.

Post-production is indispensable. Professional video editing includes color correction and grading, masking, sound design.