With FOX Corp’s impressions reaching 3.8B in 2025, it’s no wonder commercial videos are the beacon of hope and staple in the marketing strategy of many brands.

Gen Z and millennials prefer social media as the main channel for pre-purchase research. According to Hubspot’s Consumer Trends Report, 1 in 4 social media users bought goods on social in the past 3 months. But here is the problem: Many brands struggle with social media marketing. Why? They push sales but forget to show the value of their offerings. Don’t join up. Read on.