Promotional Video Production: Types of Promo Videos for Business, Use Cases, and Filming Pipeline
- Diane Mi
- Dec 22, 2025
- 6 min read
Updated: Dec 23, 2025
Promotional video production can turn founders’, SMEs’, brands’, and growth teams’ visions for solving a business problem into high-ROI content. Promo videos for business drive 90% awareness gains and 87% sales growth even with budget and time constraints.
Are you curious about driving awareness, leads, and sales? Do promotional video production formats and use cases sound like something extra? Read on to learn more about brand intros, explainers, social teasers, and product demos and identify which of them your business needs.
5 Main Promotional Video Production Categories
While short-form (30-60s) videos explode shares by 1,200%, promotional video production also includes long-form commercials and explainers.
According to HubSpot, 73% of marketers leverage explainers for leads. So, promo video categories like teasers, intros, and demos are essential funnel tools. This is why, in my promotional video production overview below, I also cover long-form videos. I focus on testimonials and product/service promo videos for businesses.
Brand Intro Videos
These promo videos for business aim to build an emotional connection and humanize your business. Depending on your industry and brand specifics, you can use promotional video production for:
Launching a startup
Promotional video production captures investor attention with founder stories, driving higher brand recall for early-stage funding rounds.
SME rebrand
Refreshes market perception via culture spotlights, increasing website traffic for established small businesses.
Trade show intro
Hooks booth visitors within 60 seconds, generating more leads for B2B SMEs at events.
Investor pitch
Humanizes the team in teasers, boosting pitch success rates for tech startups.
Website homepage heroes
Extends dwell time, converting more visitors and improving SEO.
In corporate promotional video production, we often shoot on the client’s premises or in a studio. It can be a behind-the-scenes team day or a founder story with a problem-solution hook. For the latter, script your video with a 60-second limit in mind.
For example, if you are a tech startup, I advise opening with a pain point, showing your team solving it, and ending with a CTA to book a demo.
As a side note: contracting a promotional video company for brand intros will save you time while delivering videos that convert.
Explainer Videos
They help simplify your business offerings visually. It’s ideal for educating viewers.
Here you can mix live-action, animation, and motion graphics. Use cases:
Complex products
Promotional video production simplifies tech for non-experts, educating consumer goods buyers.
SaaS demos
Accelerates trials for startups in competitive markets.
Service breakdowns
Builds trust for service SMEs, reducing inquiry drop-offs in professional sectors.
Compliance explanations for enterprises
Promotional video production ensures regulatory clarity, cutting support queries for big brands in finance and healthcare.
When writing a script for an explainer, start with a problem that reflects the prospect's or customer’s frustration, then proceed to consequences, your solution or product, and, finally, end with a proof. Here you can use both stats and testimonials.
Note that not all 2D and 3D animation agencies offer promotional video services.
Product Promo Videos
Need to drive trials or purchases? Product demos will help you overcome doubts and objections. App/software developers, as well as e-commerce stores, can build a whole marketing strategy around product promos specifically. Here are a few applications:
E-commerce boosts
Promotional video production drives impulse buys via sizzle reels.
Feature highlights
Overcomes doubts in app/software launches.
Seasonal sales pushes
Spikes holiday conversions for consumer brands with timed UGC-style promos.
Upsell campaigns
Increases cart value in subscription models.
Bundle promotions
Enhances perceived value, boosting average order size.
As for the ideas, think user journey montage or before-and-after split-screen. For example, your promo can consist of fast cuts of features in action, overlay benefits, and end with a discount code.
Product promos and demos are among the most popular promotional video services at VILKA Agency.
Testimonial Videos
This is your social proof powerhouse. I love testimonials for their versatility. Any brand will benefit from a well-shot testimonial. Consider these five use cases:
B2B trust building
Promotional video production provides social proof for enterprise sales, closing more deals.
Retention nurturing
Promotional video production reduces churn via post-onboarding stories.
Case study extensions
Amplifies ROI proof, generating referrals for service providers.
Referral incentives
Motivates advocates, increasing word-of-mouth leads.
Post-purchase onboarding
Improves satisfaction scores in high-touch industries.
Overall, testimonials are relatively simple to film in-house. However, professional promotional video services will still produce a better video.
For a DIY testimonial, you’ll need quality footage. Edit some interview clips with B-roll, making sure the customer’s quote isn’t altered in meaning. Include visuals of results and your logo.
Social Promo Videos for Business
This is your chance to go viral. The low-cost lead gen is very attractive, isn’t it? However, social teasers often need professional promotional video production, especially if you plan one of these:
Viral hooks for TikTok/Instagram
Promotional video production explodes awareness cost-effectively.
Event promotions
Fills webinar or launch seats fast.
Flash giveaways
Surges engagement in time-sensitive campaigns.
Trend challenges
Builds community for lifestyle brands, driving follower growth organically.
Lead magnet previews
Converts views to emails for B2B teasing ebooks/demos.
As for the script, this format is one of the trickiest and is best handled by an expert promotional video company. Why? Besides hooking with a question, you should also add and show a quick value tease.
Promotional video production summarized by category:
Category | Funnel Stage | Key Use Cases | Impact Stats | Promotional Video Production Format |
|---|---|---|---|---|
Brand Intro Videos | Awareness | · Launching startups SME rebrands · Trade show intros · Investor pitches · Website homepage heroes | 90% increase in brand awareness | 60s animated teaser live-action culture spotlight |
Explainers | Awareness Consideration | · Complex products SaaS demos · Service breakdowns · Compliance explanations for enterprises · ESOP & other financial programs | 91% consumer watch rate 36% startups use for leads | 90s whiteboard 2D animation |
Product Promos | Consideration Conversion | · E-commerce boosts Feature highlights · Seasonal sales pushes · Upsell campaigns · Bundle promotions | 88% lead growth | 45s sizzle reel UGC-style |
Testimonials | Conversion Advocacy | · B2B trust-building · Retention nurturing · Case study extensions · Referral incentives · Post-purchase onboarding | 60% marketer usage | 1-2min customer stories |
Social Teasers | Awareness | · Viral hooks for TikTok/Instagram · Event promotions · Flash giveaways · Trend challenges · Lead magnet previews | 1,200% more shares | 15-30s vertical short-form |
How to Film Promotional Videos for Business
1. Prep stage
My general advice is never to underestimate team or client consultation and ideation.
First, because this prep stage will help you identify your promo goals. You need to pinpoint specific objectives—launch a product, rebrand your SME, or hook investors—with clear targets like lead gen or event buzz.
Secondly, it’s when you get to know your audience through the eyes of marketers, community managers, HR, PR, or others. To construct messaging that hits pain points and sparks interest, customer segmentation is essential. Profiles of founders, buyers, and execs have different pain points; you won’t reach them with one blow.
Thirdly, unless you hire an expert promotional video company, the preproduction stage is when you brainstorm promo concepts or study your competitors. Developing fresh ideas is always the best.
Remember that for social media teasers or UGC reels, you have to not only align with your brand and funnel stage, but also ensure the idea is simple and digestible enough to be developed in 60 seconds.
If you plan to hire a promotional video production company for creative development, draft a brief. There, you should outline tone, length (15-90s), style (animated/live-action), channels (social, website, trade shows), and goals you want to achieve with this video.
2. Scriptwriting and Storyboarding
A promotional video company will develop two to five compelling scripts. That’s when the team feedback loop starts.
You will need to review script drafts with your marketing and sales leads for tweaks. Opt for a benefit-focused narrative showing a use case, with a strong hook and CTA.
As for the storyboard, this shot-by-shot sketch allows you to visualize the dynamic pacing of the future video. You don’t need to be an artist to understand it, but you must have no doubts about it before it goes to production.
Thankfully, in our digital age, you can provide your input remotely, via a specialized cloud service or a Zoom call.
3. Production (Filming or Animation)
A promotional video production agency schedules shoots or animation milestones, using their network for talent, locations, and top-tier equipment. Your role is to collaborate on planning location shoots, interviews, or team B-rolls.
The promotional video production director handles on-set oversight, ensuring every frame meets the script and storyboard. If you plan to broadcast the video on TV, they also follow standards with zero hassle for you.
4. Post-Production
A full-cycle promotional video production company then assembles footage into a polished promo narrative, applying expert cuts, transitions, and effects tailored to your brand.
Their sound engineers mix voiceovers, music, and effects for immersive, professional audio.
5. Reviewing Promotional Videos for Business
When the final cut is ready, you can send it for stakeholder approvals if needed. You can also share intermediary cuts for quick feedback from your team.
As a promotional video production company specializing in corporate promotional video production, we’ve helped startups and brands like yours scale with tailored promo videos for business.
In our promotional video production, we make use of AI tools, CGI, VFX, motion design, and data-driven storytelling hacks.
Have a campaign due in 2026? Partner with our promotional video production company to handle this end-to-end.
