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Technical Artistry in Table-Top Commercials


To keep the main "character" centrally positioned throughout the shoot with changing settings, we employed motion control technology. After programming the robot to replicate movements perfectly, we meticulously constructed scenes featuring cheese.


For this table-top commercial, every ray of light, glare, nut, and blade of grass was carefully arranged by hand by the food stylist and directors.

How Brie cheese became the president of the table

Brief

The new advertising campaign by French dairy company Lactalis assures that Brie President cheese is suitable for any occasion.
To emphasize the idea that there are many occasions but only one cheese, a commercial was created where everything changes around, except for the cheese itself. Whether it's a romantic dinner for two, a picnic, or a lively party, Brie President will always complement your table perfectly.

Categories: 
Client: 

FOOD

Lactalis

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