Concept Development in HR Video Production
In pre-production, first, we identified the creative concept. It emphasized two core themes: dynamics and change, which align with the Coca-Cola brand and the task of vividly portraying the role of a company's sales representative.
Our agency crafted a script reflecting these ideas, showing mini-stories where characters dynamically transform their world. They infuse it with color—all while working. In HR video production, we often use parallel editing to highlight the rivalry or team spirit.
Commercial for HR campaign of Coca-Cola HBC
Brief
What motivates us to work? Everyone has their own answer.
But there is one thing that will make anyone fall in love with their job. That is if your work spreads your wings, and you literally can't stop. This was exactly the idea we had for the Coca-Cola HBC HR campaign. We will now reveal almost all the secrets of creating the clip.
Categories:
Client:
HR
Coca-Cola HBC