Artistic Solution for This TV Commercial
The decor was meticulously crafted from scratch inside the pavilion to evoke the charm of cozy French interiors. The goal was for the space to feel like a true apartment full of character and history, not just a faceless studio.
The dominant motif of the set was a burdock pattern that blended elegantly into the walls, textiles, and distinctive interior details, reflecting the natural foundation of Saforelle products.
The French Secret to Comfort | Saforelle – A Cinematic Ad by VILKA & Biocodex
Brief
Discover the art of feminine comfort with Saforelle, the No.1 intimate care brand in France, trusted by gynecologists for over 30 years. This cinematic commercial, directed by Valentin Rudakov and produced by VILKA, brings to life the delicate balance of elegance and frustration—a story every woman can relate to.
Categories:
Client:
Health Care, Pharma, Beauty
Biocodex