Chartmetric data from 2025 (covering 13M artists and 145M releases), alongside reports from IFPI, RIAA, MIDiA, Spotify, MVND, and TikTok/Luminate, confirm music video production as ecosystem glue—fueling company-scale revenues. Songs reach 100K TikTok posts in only 48 days, but tight music video–to-virality windows of one to two weeks demand precise music video production synchrony.

We’ve picked 11 YouTube creators who have caught our eye with their use of video editing software and are worth checking out.